The World's blackest car

Client: BMW Germany  |  Creative Partner: Levitation 29

For the 2019 launch of the new BMW X6 the client wanted to do something completely diferent. This was done by using the theme of camoflaging new cars before they are unveiled to the public. Taking this to the next level they wanted to create the worlds blackest car as it would be truely unique, and something that has been discussed across social media since the first launch of Vantablack in 2014

The concept of the first Vantablack BMW was devised by Christophe Koenig, Spokesperson for the BMW X models. He first proposed the idea back in 2018 and it took over 10 months to come to fruition. “My thoughts of having a Vantablack BMW gets back to the preparation of the BMW X2 launch. Back to the days we wanted to have a kind of stealth painting, but we couldn’t make it happen. Therefore, I’m very excited we were able to do on a bigger car, which makes the effect even more stunning”. During the development process the Surrey NanoSystems and Levitation 29 teams met with Hussein Al Attar, the designer of the X6 who helped to describe the DNA at the core of design of the car. Hussein said; Internally, we often refer to the BMW X6 as “The Beast.” I think that says it all. The Vantablack VBx2 finish emphasises this aspect and makes the BMW X6 look particularly menacing. Moreover, the BMW X6 has always been the most provocative and in-your-face model in our portfolio. So why not emphasise this even further, with a finish that simply captivates the viewer’s attention? After all, that’s what the BMW X6 has always been about. Vantablack VBx2 opens up new possibilities for us as designers. We often prefer to talk about silhouettes and proportions rather than surfaces and lines. The Vantablack VBx2 coating foregrounds these fundamental aspects of automotive design, without any distraction from light and reflections”.

From the first day of the launch, the digital content created has spread virally across the world leading to more social mentions in 3 days than other manufacturers achieve over a complete launch cycle. To follow its progress from this campaign search the following hashtags:

#Vantablack #VBX6 #VantablackX6

BMW Press Release: New BMW X6 as a spectacular show car

Creative Partner: Levitation29